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Drishti Co.

Bold and Vibrant Photography + Design

  • HOME
  • About
  • DESIGN
  • BRANDING
  • LOVE STORIES
  • SAY HELLO!
  • ETSY
  • Blog

DRISHTI | दृष्टि

DRISHTI MEANS SIGHT OR VISION IN THE ANCIENT LANGUAGE OF SANSKRIT, WHICH ORIGINATES IN INDIA. 

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THE LOGO

When designing my logo, I knew that it had to be bold, vibrant, and of course, meaningful. After many sketches and trials, I created a logo that features one of my favorite tropical flowers, the gulmohar, also known as the royal poinciana. Native to Madagascar and a ubiquitous sight all over India, I absolutely adore the gulmohar’s bright green, fern-like leaves and flaming orange-red flowers.

The logo features shades of red, along with cream and gold. Inspiration for the colors and the shape of the logo came from botanical drawings of gulmohars and ferns, the Madhubani tree of life and other tree motifs (which are incredibly detailed and common across the many cultures in India), Indian block print motifs, Bengali alpona patterns, and of course, my favorite color (which is - you guessed it - red!). Red and white are often associated with West Bengal, my home state in india, and the combination of red, white, and gold often features in Bengali sarees and other textiles across India - making it the perfect tie-in to my culture and heritage, which are a very important part of my photography and design.

THE FIRST SKETCHES

THE VISION

Drishti began in the hot, muggy summer of 2006, on a road trip to New York City. I took my very first photos with my family's brand new digital camera, and fell in love. Since that summer in 2006, photography grew from a hobby into a profession, covering life with a vibrant, unique perspective.

Alongside photography, I’m a life-long lover of the arts (fun fact - I learnt and practiced Indian Classical Dance for over two decades of my life!) and I’ve always nurtured a passion for illustration & design, so it seemed like a no-brainer to combine these into one cohesive platform. My style (in both design and photography) and love of bold colors is heavily influenced by South Asian fashion, architecture, jewelry, dance and culture, and the beautiful places around the world that I’ve traveled to (and all the places still on my bucket list!).

For me, Drishti is an integral part of keeping in touch with the many aspects of my Indian heritage, from dance to food to fashion.

THE INSPIRATION

1. Traditional Methods of Pattern Designing; An Introduction to the Study of the Decorative Art : Christie, Archibald H.

2. Kalpavriksha - The boon-bestowing tree of life

3. Royal Poinciana, Flame tree, Gulmohar. Delonix regia [as Poinciana regia] Fleurs, fruits et feuillages choisis de l'ille de Java -peints d'après nature par Berthe Hoola van Nooten (1880)

4. Decorative designs and craftsmanship of India with over 10,001 designs and motifs from the Crafts of India : Bhavnani, Enakshi.

THE COLOR PALETTE

The traditional reds, whites and golds during my haldi, a Bengali pre-wedding ritual where I wore a signature Bengali handloom red-and-white saree.

 

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MEET TANIA!

I love eating (and cooking!) delicious things.

Coffee gives me jitters and makes me a little bonkers but I drink it anyway.

I love thunderstorms and summer rains - nothing like curling up with a good book and a steaming cup of masala chai when it rains!


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